Google-led CPS. A practical operating approach.
Our primary focus is sales-based affiliate campaigns. Experience across CPA, CPL, search, social and native informs how we evaluate each opportunity.
Where we buy media.
Google Ads
Our primary channel. High-intent search and related Google formats, managed with conversion data fed back through integrated tracking.
Microsoft Advertising
Complementary search reach for audiences and categories where Microsoft performs efficiently.
Meta
Social placements for discovery-driven offers, tested with disciplined creative and audience iteration.
Native advertising
Content-adjacent native placements, including Taboola, for scalable incremental reach.
What the team does every day.
Account & campaign structure
Segmentation by offer, market, device and intent so performance can be isolated and scaled.
Conversion measurement
Click, cost and conversion alignment across ad platforms, GA4 and program reporting.
Budget allocation
Spend is increased where reconciled margin supports it and reduced where quality weakens.
Creative & landing path testing
Structured experiments that respect platform policy and each program’s promotional rules.
Program governance
Ongoing review of payout terms, restrictions, reversals and policy changes.
Reconciliation
Regular comparison of platform cost, tracked conversions and approved commissions.
Five steps from offer to scale.
Vet
Check payout, restrictions, demand and market fit.
Build
Create compliant campaign and tracking structure.
Test
Validate with controlled budgets and clear success criteria.
Optimize
Refine bids, placements, creative and landing paths.
Scale
Expand only when quality, margin and approvals hold.
A conversion is a starting point, not the whole story.
Cost & traffic
Review source costs, clicks and conversion signals together rather than treating traffic volume as a result.
Commission status
Distinguish reported or estimated revenue from outcomes confirmed by the program, allowing for refunds and reversals.
Reconciliation
Use differences between advertising, tracking and affiliate reports to guide investigation and the next budget decision.
Talk to the team.
Networks, programs and merchants — introduce your offers and requirements.